Coffee Suits 2010
Coffee can be a food item contributing to our health and well-being. Still coffee is often considered to be unhealthy while dehydrating the body and increasing blood pressure, though current studies confute these prejudices. Experts even estimate it as a healthy food item.
However the manor of brewing it as well as the dose, are important factors concerning the positive impact of coffee. These factors need to be communicated, in order to be considered by the consumer. The other factor contributing to our well-being is the ritual accompanying a cup of coffee: having a time off. But the Coffee-to-go-culture, that spreads more and more, is very contradictory and works against this relaxing moment.
These cup-suits are a way to remind the people of the importance of taking your time once in a while, while giving the cup the look of a café-coffee, which is a symbol for relaxed coffee-culture. At the same time - unfolding the applications - they inform the consumer about coffee, its healthy impact and the right consumption, including good sweeteners.
However the manor of brewing it as well as the dose, are important factors concerning the positive impact of coffee. These factors need to be communicated, in order to be considered by the consumer. The other factor contributing to our well-being is the ritual accompanying a cup of coffee: having a time off. But the Coffee-to-go-culture, that spreads more and more, is very contradictory and works against this relaxing moment.
These cup-suits are a way to remind the people of the importance of taking your time once in a while, while giving the cup the look of a café-coffee, which is a symbol for relaxed coffee-culture. At the same time - unfolding the applications - they inform the consumer about coffee, its healthy impact and the right consumption, including good sweeteners.
