The shopping bag is an idea about a simple way to merchandise a brand at the soccer world cup. It's a low priced paper packaging. By unfolding the bag and raising up the handle, it becomes a soccer field with goals. The figures on the side can be cut out, personalized by coloring it in, and can be placed on the user's fingers and used as a soccer player. The remaining paper scraps from the cut out figures can also be turned into a ball. In this way this packaging is very ecological, as it obtains a further use.

'Mexicandy wave' is a packaging for chocolates alluding to a popular cheer appearing at soccer matches. In this way it embodies an element of soccer, showing and evoking the atmosphere of a soccer match. The opening starts the "wave" and consequently the consumer gets a cheer when he opens the box. To open the box, the consumer pulls on the tab and slides the box open thus revealing each figure. The user can repeat this experience by putting the "people" back in position.

An important part of the soccer equipment are the player's cleated shoes. This packaging brings them into focus, by presenting a chocolate bar turned into the shape of the sole. This is a new and thereby striking form of chocolate, thus evoking the customer's attention. It is an assortment of different flavors, some kind of special selection for the soccer world cup.

'Willis Kinn' is a common blister packaging for a men's shaver, which is dealing with the topic of soccer. The idea is that the shaver looks as if it is shaving the lawn of a soccer field and thereby uncovering the ground below as well as the brand. By opening up the package the whole ground becomes visible.